Current:Home > NewsAdidas finally has a plan for its stockpile of Yeezy shoes -AssetVision
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-18 03:01:25
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (792)
Related
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- Alaska Airlines and United cancel hundreds of flights following mid-air door blowout
- Montana governor, first lady buy mansion for $4M for governor’s residence, will donate it to state
- Farewell to Earnest Jackson, the iconic voice behind Planet Money's 'Inflation' song
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Stop annoying junk mail and group chats with these genius tech tips
- Brazil observes the anniversary of the anti-democratic uprising in the capital
- Washington's Kalen DeBoer draws on mentor's letter as he leads Huskies to CFP title game
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- Was Selena Gomez Gossiping About Kylie Jenner and Timothée Chalamet at Golden Globes? Here's the Truth
Ranking
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Congressional leaders say they've reached agreement on government funding
- Israeli defense minister lays out vision for post-war Gaza
- North Carolina insurance industry proposes average 42% homeowner premium increase
- Nearly half of US teens are online ‘constantly,’ Pew report finds
- The US and UK say Bangladesh’s elections extending Hasina’s rule were not credible
- Worker-owed wages: See the top companies, professions paying out the most unclaimed back wages
- Margot Robbie Swaps Her Barbie Pink Dress for a Black Version at Golden Globes
Recommendation
Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
Congressional leaders say they've reached agreement on government funding
Danish appeals court upholds guilty verdicts for 3 Iranians convicted on terror charges
Latest on FA Cup after third round: Arsenal eliminated, seven EPL teams in replays
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
Beef sweeps nominated categories at 2024 Golden Globes
Aaron Rodgers says Jets need to avoid distractions, will address his Jimmy Kimmel comments
Farewell to Earnest Jackson, the iconic voice behind Planet Money's 'Inflation' song